Case Study
Evolving a beloved brand upmarket.
Evergreen Era Film & Photo
Program
Brand Refresh
Tagline
Love, naturally.
Industry
Weddings • Photography
Some photos touch you instantly. Not just because they're beautiful, but because there's something in them — a story, a feeling, you don't want to forget. That's what Evergreen Era’s work is all about: elopement experiences that go beyond the image and where time, occasionally, stops.
Scope of work
Analysis & Strategy
- Brand & SEO audit
- Competitive analysis
- Keyword strategy
- Copywriting strategy
- Blog content marketing
- Tagline
Visual Identity
- Logo design
- Brandmark
- Color scheme
- Typography
- Website design
Organic Search Growth
- Local SEO & AI-search optimization
- Google Business Profile optimization
- Technical & On-page SEO
- Backlink building
- Key directory listings
Well-crafted, responsive designs testify to Evergreen’s expertise and storytelling, a crucial mark of reliability in wedding photography. In developing Evergreen’s website, we merged elegant aesthetics with seamless responsiveness, delivering a top-tier user experience across all devices. There’s no shortage of warmth and personality as the site unfolds, just as it is working with Kathryn.
“It’s hard to know where to begin with how wonderful Kristen is. Over months of working together, I’ve experienced the incredible depth of her skill sets along with her warm demeanor and positive outlook.
As a small business owner, I was struggling to juggle website design, maintenance, blogging, and so much more. Everything had fallen to the wayside, slowing down inquiries — until Kristen came to the rescue. She came with a clear vision for my business and a streamlined plan for the future.
My website is absolutely gorgeous, highlights my work perfectly, and I’ve already gotten so many compliments on it. I’d recommend her a million times over!”
Kathryn Ray
founder of Evergreen Era

