Pairing Playful Design with Packaging Functionality
Hello Sweetness!
INDUSTRY
Food & Beverage • Cottage
TAGLINE
Cookie-shaped love, made to order
Hello Sweetness delivers joy! For this new company from Oregon we designed the name, logo, illustrations, and packaging stickers with characterful features. The brand is young, bold, and full of energy— just like the gourmet treats it offers. A charming name, vibrant color palette, and dynamic graphic embellishments help it stand out and make clients as excited about the brand as about their cookies.
Scope of work
Communication
- Business name
- Tagline
Visual Identity
- Logo design
- Color scheme
- Typography
- Label design
- Business card
Key Visual
- Icons
- Social media banner
Color works as brand strategy in disguise shaping mood, building recognition, and telling Hello Sweetness!’ story without saying a word. And then the name says it all: the identity is inspired by the owner’s passion for spreading joy through delicious goodies.
“Working with Kristen was a pleasure. She listened to what I wanted, and asked insightful questions as to my personal style and taste. I wanted a fresh look and for prospective clients to really feel what I could deliver— Kristen was able to do all of that when she designed my brand and developed stickers and labels to advertise my products. I had many clients give me positive comments on my branding and how personal it was. Her work helped my business to grow and identified it as unique. Thank you so much for delivering more than I even expected!”
owner of Hello Sweetness!
Sue Amidon
Let’s work together
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